Word on the Beach

Victoria's Secret is Selling the Company. It's Only Worth $1.1 Billion

Victoria's Secret, www.victoriassecret.com, the troubled lingerie brand owned by L Brands, is being sold to a private equity firm in a $525 million deal. Sycamore Partners and L Brands will split control of the brand: The private equity firm is buying a 55% stake, while L Brands is taking control of the remaining 45%, but Victoria's will be spun off into a fully private company. The two companies announced the deal Thursday. Leslie Wexner, the 82-year-old billionaire that has run L Brands for several decades, is leaving his position as CEO and chairman as part of the transaction. He will...

Goodbye Victoria’s Secret Swimwear

Earlier this year, Victoria's Secret announced that their swimwear line will be winding down for good. That's right, this is the very last summer that you can buy a Victoria's Secret swimsuit! The cut is apparently part of a bigger plan to put the focus back on lingerie and beauty (plus a new athletic wear line!) but it's pretty upsetting for bikini lovers. Almost every news report has asked the same question: where are we going to get our cheap, on-style bikinis now? Don't worry - there are plenty of amazing swimwear brands ready to step in and save the...

How to Solve Your Swimsuit Problems

You’re gearing up to hit the road for your next vacation. It’s time to go shopping for sunscreen, flip flops, and most importantly new swimwear. Buying a swimsuit should be fun. After all, you’re about to take a fun trip that you’ve been anxiously waiting for. But it’s not always the case if you’re struggling to figure out what bathing suit will work for your vacation plans. You want to look amazing in your new bikini at all times.  Solve your swimwear dilemmas. Find the best bikini for your shape and lifestyle today.  5 Solutions to Swimwear Challenges “I want...

Trendy Swimwear to Show Off Those Curves

Learn more about the trendiest and most strikingly sewed swimwear that come in different designs and sizes to make the most out of this summer season.  This Summer’s Trendiest Swimming Attires to Show Off Your Curves Summer is only a few clock ticks away. This is not just a time to keep your distance from the strains of daily living but is also the perfect time to flaunt that desirable body figure you got with the help of the perfect swimwear. Dress yourself with these bikinis this summer and get ready to conquer the beach! Below are samples of swimming...